In mid 2015 Google opened up API access to the search traffic data of Webmaster Tools. \u00a0(Bing has provided API access for some time now.) \u00a0With this API access came access to more data – 5,000 rows as opposed to 1,000 provided in their Webmaster Tools.<\/p>\n
This paved the path for me to put a dream of mine together – have all of this Search Engine data together in one location for long term historical analysis. \u00a0Now to be honest I have done this in the past, utilizing Excel and what information was available at the time. \u00a0But the process was slow, manual and cumbersome. \u00a0I did have some automation built to pull data from the old Google Webmaster Tools reports, but it was unreliable. \u00a0So putting the past in the past, as soon as the API access became available I started to build out my dream.<\/p>\n
Organic Search Analytics Is Born!<\/h2>\n
I am happy to say I have built out my dream into a tool that I call\u00a0Organic Search Analytics<\/strong>. \u00a0Well at the time of writing this, I’ve built the basics for it, but the tool will continue to\u00a0evolve. \u00a0The primary goals\u00a0of the project are:<\/p>\n And my primary\u00a0goals have been achieved!<\/p>\n Organic Search Analytics<\/strong> is provided as a free codebase that others can copy to their own webservers and utilize. \u00a0Organic Search Analytics<\/strong> is available on Github from this URL.<\/p>\n https:\/\/github.com\/PromInc\/organic-search-analytics\/<\/a><\/p>\n For many SEOs I know there is one part of the above sentence that scared them – “their own webservers”<\/em>. \u00a0I am aware that many SEOs may not have the web developer background that I do and thus this appears to be a hurdle and thus they have written off this tool already. \u00a0But wait just a second before you jump ship – it’ll be in your benefit. \u00a0If you understand this from the technology standpoint that I see, and take into consideration that I’m\u00a0a website developer and not a desktop software developer, you’d understand like I do that there isn’t an alternative option that I could have built. \u00a0That said, it’s actually easier than you think to build a webserver – on you own desktop\/laptop computer! \u00a0What this does is keeps your data readily accessible on your local machine you use daily and keeps your data secure from other website hackers that try to sniff for information, all while allowing the tools to work! \u00a0A webserver can be setup many ways, but the quickest and simplest way is to use XAMPP or MAMP – these are desktop softwares that do all of the hard\/confusing work for you. \u00a0A simple install and the webserver limitation is a thing of the past. \u00a0I encourage you to read the\u00a0Organic Search Analytics<\/strong> installation guide<\/a> for more information.<\/p>\n Here are a few screenshots of what the\u00a0Organic Search Analytics<\/strong> web application looks like. \u00a0Note: these screenshots are from version 2.2.0<\/p>\n Organic Search Analytics<\/strong> is not a complete product at the time of writing this post. \u00a0I’m not sure if it ever will be. \u00a0As with any web application, changes, iterations, enhancements, new features, etc. will continue to be added. \u00a0Likewise, I choose to host the codebase on Github partially because it allows for community access and collaboration. \u00a0This means other users can leave feedback about what could be useful enhancements to the tool, discussion on how to best implement certain features, or even assist in coding.<\/p>\n Overall, the goal of this tool is to become the new goto Webmaster Tools that a SEO could\/should use on a daily basis. \u00a0This means it needs to capture far more data from the major Search Engines than it is doing today. \u00a0But the reason\/motivation behind making this the primary is that it holds long term data which will allow for historical analysis. \u00a0Also, pairing up data from more than one Search Engine at a time will prove to be valuable for analysis.<\/p>","protected":false},"excerpt":{"rendered":" Background If you’ve ever done much research into SEO (Search Engine Optimization) you most likely have found\u00a0that finding […]<\/p>\n","protected":false},"author":1,"featured_media":1219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[142,49,143],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-seo","category-web-applications"],"jetpack_featured_media_url":"https:\/\/promincproductions.com\/blog\/wp-content\/uploads\/2015\/12\/organic-search-analytis-report.png","jetpack_shortlink":"https:\/\/wp.me\/p4BbcR-jH","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":3,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":1256,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions\/1256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/media\/1219"}],"wp:attachment":[{"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promincproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
How To Get Started<\/h3>\n
Screenshots<\/h2>\n
![\"organic](\"https:\/\/promincproductions.com\/blog\/wp-content\/uploads\/2015\/12\/organic-search-analytics-configuration-500x273.png\" "\\"\\"")
<\/a>![\"organic](\"https:\/\/promincproductions.com\/blog\/wp-content\/uploads\/2015\/12\/organic-search-analytics-data-capture-500x327.png\" "\\"\\"")
<\/a>![\"organic](\"https:\/\/promincproductions.com\/blog\/wp-content\/uploads\/2015\/12\/organic-search-analytics-settings-500x333.png\" "\\"\\"")
<\/a>![\"organic](\"https:\/\/promincproductions.com\/blog\/wp-content\/uploads\/2015\/12\/organic-search-analytis-report-500x257.png\" "\\"\\"")
<\/a>The Future<\/h2>\n